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The best Prime Day deals of 2020 are just a stone's throw away. Amazon's much anticipated two-day shopping event starts next week. Prime Day 2020 kicks off Tuesday, October 13 at 12:00 am PT/ 3:00 am ET and ends Wednesday October 14, 12:00 am PT/ 3:00 am ET.
Prime members can access early Prime Day deals right now. This gives us a preview of what will be on sale during this year's sale. Bargain shoppers will want to take advantage of solid discounts on laptops, tablets and more during the sale. As its moniker implies, Prime Day deals are for Prime members only, so if you're not one, now is the perfect time to reap exclusive discounts with an Amazon Prime 30-day free trial.
Historically, Prime Day is one of the biggest shopping events of the year. It's like the Super Bowl of online retail. This made-up celebration gives Prime members exclusive access to sitewide deals on everything from Fire Tablets to the industry's best laptops. Traditionally held in July, Amazon Prime Day commemorates the Jeff Bezos owned company's founding July 5, 1994 founding date. For the first time in Prime Day history, Amazon's big shopping event will take place during a later month.
Back in August, Amazon Prime Day 2020 in India was hugely successful. This gives us an idea of what to expect for Prime Day in the US. As for the best Prime Day deals, work/study from home essentials made up a bulk of the purchases with customers snagging deals on laptops, monitors, printers and wearables. This year's top-selling notebook PC brands were Asus, Dell, HP, and Lenovo whereas Samsung was the go-to brand for shoppers in the tablet department.
Amazon Alexa also played a huge role in this year's Prime Day sale with three times more queries compared to an average day. What's more, twice as many customers signed up for a Prime membership during Prime Day 2020 compared to last year. This comes as no surprise since more people rely on Amazon for online shopping due to the ongoing global crisis. That said, Prime Day 2020 in the US could become the biggest Prime Day ever.
The best Amazon Prime Day deals will be available Prime members in the US, UK, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and - participating for the first time this year - Turkey and Brazil.
Now that the countdown to Amazon Prime Day is officially underway, we'll help you find the best Prime Day deals. We'll also share some tips and tricks and various ways to shop Prime Day deals. Here's a recap of last year's best Prime Day deals, deals we want to see this year and Prime Day-like deals you can get right now.
Best Prime Day 2020 deals to expect
The countdown clock to the best Prime Day deals of 2020 is still running. Although the Amazon's big event is one week away, there are plenty of early and Prime Day-like deals available right now. For example, Prime members can get the Amazon Kindle Essentials Bundle for just $95. Normally $140, that's $46 in savings and the lowest price we've ever seen for this bundle. It's one of the best Amazon Prime Day deals we've seen so far. The bundle includes the Amazon Kindle, a fabric cover in the color of your choice and a power adapter.
Non-Prime members can get this bundle for $125 ($15) which is $31 more than Prime members will spend. So if you don't want to wait to snag a particular gadget, check out our Prime Day deals previews on everything from laptops to headphones.
- Shop Amazon's early Prime Day deals
- Best Prime Day laptop deals
- Best Prime Day Apple deals
- Best Prime Day MacBook deals
- Best Prime Day Chromebook deals
- Best Prime Day tablet deals
- Best Prime Day headphone deals
What is Amazon Prime Day?
Amazon Prime Day started on July 15, 2015 as a celebration of Amazon's 20th anniversary.
For 24 hours, Amazon offered Prime members exclusive deals on a wide range of products. The day was such a success that Amazon made Prime Day an annual tradition and has expanded the holiday to numerous countries including Spain, Japan, Austria, Mexico, and more.
Amazon has also expanded the duration of Prime Day. In 2017, Amazon Prime Day lasted for 30 hours, whereas in 2018 Prime Day lasted for 36 hours. Last year, Prime Day ran from July 15 through the end of July 16 making the 48-hour sale the longest in its history. Prime Day 2020 will mimic last year's run time, offering two days of deals, beginning October 13.
When is the next Amazon Prime Day?
The next Amazon Prime Day event starts Tuesday, October 13 at midnight PT/3:00 am ET and ends October 14 at midnight/3:00 am ET.
Over the past five years, Prime Day has typically been celebrated during the second or third week of July. Amazon is gearing up for next week with the offer of early Prime Day deals right now. In fact, Amazon has put together a handy gift guide for shoppers who want to get a head start on their holiday shopping.
Amazon Prime Day is open to Prime members in the US, UK, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and - participating for the first time this year - Turkey and Brazil.
Big box retailers like Walmart, Best Buy, and Target tend to run similar Prime Day-like sales to take some of the attention off Amazon Prime Day.
Should I wait for Amazon Prime Day deals?
Slated to run from October 13-14, Amazon Prime Day 2020 deals are just around the bend. This begs the question - is it worth waiting for Prime Day deals to begin?
Not necessarily. That's because there are plenty of excellent Amazon deals available right now. In fact, Amazon Early Prime Day deals are already in full swing. However, as we inch closer to Prime Day, depending on what you're interested in buying this year, it may be better to wait. Amazon is likely to unleash its best Apple deals during Prime Day 2020.
That said, you might snag a shiny new MacBook or iPad Pro for a stellar price if you're patient. Keep in mind that early Prime Day deals on are starting to trickling in now. So if you see a tempting deal within the coming weeks, we recommend you grab it right away.
And to make up for the tentative three month-long delay, we expect Prime Day 2020 deals to be bigger than ever. Earlier this season, Amazon is took up to $50 off its best-selling Fire HD tablets. It's possible that these could resurface on Prime Day, maybe with an even bigger discount.
What are the best Prime Day 2020 deals?
Prime Day is all about the best Amazon deals. Naturally the best Prime Day deals tend to be on Amazon hardware. Below you'll find last year's best Prime Day deals on Amazon hardware.
Earlier this year, Amazon announced three next-generation Fire HD 8 tablets this month, including the all-new Fire HD 8, Fire HD 8 Plus, and Fire HD 8 Kids Edition tablet. Prices range from $89.99 to $139.99.
At launch, Amazon ran a deal where you could save up to $70 on two tablets. In June, the Amazon Fire HD 8, Fire HD 8 Plus, and Fire HD 8 Kids Edition dropped down to $59.99, $79.99, and $99.99, respectively.
This gives us a preview of what deals to expect for Amazon Prime Day 2020.
Prime Day 2019 deals:
- All-new Fire 7 Tablet (16GB): was $49 now just $29
- Fire HD 10 Tablet (32GB, Without Special Offers): was $164 now just $114
- Fire HD 10 Tablet (32GB, With Special Offers): was $149 now just $99
- Echo Dot (3rd Gen): was $49 now just $22
- Fire TV Stick with Alexa Voice Remote: was $39 now just $14
- Fire TV Stick 4K with Alexa Voice Remote: was $49 now just $24
- All-New Echo Dot for Kids: was $69 now just $44
- All-New Amazon Fire 7 Kids Edition Tablet: was $99 now just $59
- Kindle Oasis E-reader: was $279 now just $199
- Spend $10 at Whole Foods, get a $10 Amazon credit
What are the best Prime Day 2020 deals on laptops?
Last year, we saw some excellent Prime Day deals on laptops. This year, we expect a plethora of equally jaw-dropping laptop deals.
Back in August, laptops from brands like Asus, Dell, HP, and Lenovo were on sale during Prime Day India. It's likely that we'll see similar Prime Day laptop deals in the U.S. We expect to see massive discounts on our favorite notebook PCs including the Dell XPS 13 and the MacBook Pro.
Expect to see deals on 2020 Dell XPS 10th Gen chip laptops alongside deals on the 2020 MacBook Air. The latest entry model MacBook Air was recently on sale for as low as $899, so expect this deal to resurface on Prime Day 2020.
Chromebooks are expected to get notable discounts during Prime Day 2020. We'd like to see significant deals on our top picks like the Asus Chromebook Flip and the Google Pixelbook Go. Due to the budget laptop category dominance of Chromebooks, ChromeOS systems over $500 will likely see greater discounts.
Prime Day 2019 laptop deals:
- Dell XPS 13 w/128GB SSD (9360): was $1,500 now just $999
- Dell XPS 13 w/256GB SSD (9380): was $1,199 now just $999
- Dell XPS 15 w/ 4K display (9570): was $2,499 now just $1,999
- Dell G5 Gaming Laptop: was $1,099 now just $779
- Lenovo Chromebook S330: was $289 now just $144
- Lenovo ThinkPad X1 Carbon (6th Gen): was $2,579 now just $1,934
- Lenovo ThinkPad X1 Carbon (6th Gen): was $1,559 now just $999
- Acer Predator Helios 300 Gaming Laptop: was $1,299.99 now just $899.99
- Acer Swift 5: was $1,399, now just $1,238
- Alienware 17 R5 was $1,699 now just $1,359
- Apple MacBook Pro (15-inch, 2018): was $2,799 now just $2,099
- Apple MacBook Pro (13-inch, 2018): was $1,999 now just $1,449
- Asus VivoBook F510QA (15.6-inch): was $399, now just $259
- Asus Chromebook Flip C434: was $549 now just $489
- Asus ROG Strix Hero II 15-inch Gaming Laptop: was $1,799 now just $1,699
- Microsoft Surface Pro 6 with Surface Pro Type Cover: was $1,059 now just $799
- Microsoft Surface Pro 6: was $1,199 now just $899
- Samsung Chromebook 3: was $144, now just $119
What are the best Prime Day 2020 Whole Foods deals?
Whole Foods plays a major role on Amazon Prime Day. Prime members who spend $10 or more at Whole Foods (or on a Prime Now order) receive a $10 Amazon credit that can be used on Prime Day.
We've seen this deal for the past two years and it's always one of our favorites. That's because the the $10 credit, which is only valid during Prime Day, can turn a good Amazon Prime Day deal into an awesome deal. One year, the Fire TV Stick dropped to $19.99 after the credit. Other times, we've seen the Echo Dot hut an all-time low of $24.99 after the $10 credit.
Amazon also offers a variety of other Whole Foods deals during Prime Day including 25% to 50% off "summertime favorites" such as organic cherries, apple pie, and wild-caught sockeye salmon. Be sure to follow sister site Tom's Guide for the best Amazon Prime Day Whole Foods deals.
How does Prime Day 2020 work on Amazon?
Prime Day deals are exclusively for Prime members. However, if you're not a Prime member, Amazon offers a free 30-day Prime membership trial as an incentive to join. You can cancel before your trial ends to avoid being charged $119 for a year of Prime.
College students can also sign up for a Prime Student membership to shop Prime Day deals. Prime Student costs $59 per year (50% less than a traditional membership) and offers many of the same perks. What's more, students get a 6-month free trial instead of just 30 days. Students can also check out deals at Amazon's new Off-to-College Store, which offers discounts on everything from laptops to dorm room accessories.
How do I shop on Amazon Prime Day 2020?
When Prime Day arrives, simply come back to this page and we'll show you the day's best deals. Amazon will also have a Prime Day hub you can visit at Amazon.com/PrimeDay.
If you prefer mobile shopping, download the free Amazon mobile app for Android and iOS to get Amazon Prime Day 2020 deals on your tablet or phone. Even better, you can shop without having to lift a finger if you already own a Fire HD tablet, Echo smart speaker or other Alexa-enabled Amazon device. You can summon Amazon's voice assistant to help you shop Prime Day deals. Bear in mind that Alexa will give you any deal it finds, good and bad.
More over, you can support your favorite causes when you shop on Prime Day or any other day. Shop from Smile.Amazon.com and Amazon will donate a percentage of your purchases to the charity of your choice.
Prime Day 2020 Lightning deals
Lightning Deals are ultra-fast deals available via Amazon's "Today's Deals" page. On Amazon Prime Day, however, all Lightning Deals are exclusive to Prime members only. The deals will be available for a short period of time only, so you must select "Add to Cart" to claim the Lightning Deal you want.
Once added to your cart, a countdown timer appears letting you know how much time you have left before the discount expires.
Due to the time sensitive nature of Prime Day Lightning Deals, it's a good idea to watch them before they start. To receive mobile alerts when a Lightning Deal is about to begin, download and install the Amazon app to your smartphone or tablet and turn on notifications.
Will there be an Amazon Prime Day concert?
Amazon isn't one to shy away from big events to promote Prime Day. Over the past two years, Amazon would kick off its founding day celebration with a Prime Day concert that all Prime members to stream live via Amazon's website.
According to an Amazon representative via an email to Laptop Mag, there are no plans for a Prime Day concert in the US. However, Amazon Australia announced a Prime Day Live concert presented by Amazon Music to benefit the Australia's "Save Our Venues" initiative. Due to the global health crisis, several grassroots music venues are in danger of being permanently shut down.
Musicians Lewis Capaldi, Celeste, and Welsh artist/producer, Cate Le Bon will perform live on stage from a small independent music venue in the Australia under threat of closure. Prime Day Live will livestream on Friday October 9 at 7pm BST / 2pm EST. Prime members can watch stream the show using the Amazon music app or Amazon Music Australia's Twitch TV page.
"Amazon Music was one of the first donors for our COVID-19 Crisis fund earlier this year, and we're excited they are continuing their support through this Prime Day Live event to help us raise awareness of the plight of venues and help drive much-needed donations to keep them open," Head of Amazon Music Australia , Patrick Clifton said in a statement.
In 2018, Amazon chose Ariana Grande, Alessia Cara, Kelsea Ballerina, and Julia Michaels to headline their Prime Day concert. Amazon Prime Day 2019's concert featured Taylor Swift, Dua Lipa, Becky G, and SZA. Both concerts were held in New York and 2019's concert was available for streaming throughout Prime Day. (For Prime members only, naturally).
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